From Home to the Runway: How Elfa Sets the Scene at the PAMPAS Boutique

Just a few steps from Elfa’s headquarters in Malmö, Sweden, designer Linea Samia Khalil opened her boutique, PAMPAS—a place where her boldly expressive creations come to life, stylishly highlighted by Elfa’s smart storage solutions. The space is a true visual narrative where maximalism and minimalism meet in perfect balance, leaving an unforgettable impression.

Linea’s path to fashion design is anything but traditional. Starting out as a musician, she discovered a new creative outlet during the pandemic, channeling her artistic energy into sewing and creating unique, bold designs. Today, PAMPAS is turning heads with its vibrant, theatrical style—including an impressive collaboration with Switzerland’s Eurovision winner, Nemo, which put the brand on the global map.

For its boutique interior, Linea chose to partner with Elfa. The Elfa Classic series serves as an elegant backdrop that highlights the strong character of its designs. The impressive five-meter-high ceiling creates a sense of spaciousness and drama, while the Classic system maximizes vertical space, adding functionality and Scandinavian minimalism. Thanks to its adaptable design and high quality, Elfa Classic shapes the interior so that Linea’s creations take center stage.

“Elfa’s classic, stylish, and structured design creates the perfect balance for the bold character of my designs,” says Linea. “The clean lines and impeccable quality allow my clothes to stand out, creating a space where the wild energy of PAMPAS truly shines.”

Learn more about Elfa Classic on our website and see how our systems can transform both everyday spaces and exceptional interiors like PAMPAS.